young student wearing dental braces on her first day of school

Welcoming Patients During The Back To School Slowdown

As in-person school starts up again, parents need to start a new routine that varies greatly from the routine they have followed over the last year and a half. With this transitional period comes a lot of changes in your patients’ schedules, which explains why your dental or orthodontic practice may be receiving a lot of cancellations lately. But don’t worry; in this article, we will discuss what you can do to ensure you nurture your existing patients and encourage new patient visits while things are slow. 

Be Flexible And Allow For Simple Scheduling And Rescheduling

Patients find it a hassle to go through so many hoops when trying to schedule or reschedule an appointment. To remedy this, we recommend the following, which will work wonders for keeping your current patients and bringing in new patients:

  • Redesigning your website so it allows for online scheduling (though you have to be sure to confirm scheduled appointments with every visitor)
  • Allowing for reschedules via SMS text

Invest In Dental Marketing For Your Dental/Orthodontic Practice

Speaking of revamping your dental website design, marketing is a sure way to generate new patient leads but remember that the success of your overall dental marketing strategy greatly depends on the success of your web design. Why? Because Google Ads, Facebook Ads, social media content, and even reviews should all lead viewers and patients back to your website. It also needs to be a seamless and user-friendly experience for the visitor on all devices. INFINI Marketing, our affiliate marketing agency, offers a conversion-optimized Dental Website Package for $249/month. 

Modernize Your Dental/Orthodontic Practice

There are several ways to modernize your practice both in terms of its look/feel and the patient experience. You can read our previous blog about ways to modernize your orthodontic practice. Some notable methods include redecorating the space and also downloading OrthoPhoto App, our revolutionary dental record keeping app. 

OrthoPhoto App is a HIPAA-compliant orthodontic application created by Dr. Kathy Nguyen for iOS and Android. It enables dentists and orthodontists to take clinical images of their patients’ orthodontic progress and automatically saves the records in the correct template and in designated folders. These dental records are also easily exported and dentists and orthodontists no longer need to dedicate extra hours after closing to handle a mountain of patient records. You can download OrthoPhoto for iOS here and for OrthoPhoto for Android here.

figure of a mouth with dental braces on it in a dental practice

3 Ways OrthoPhoto App Improves Your Dental Practice

Technology has a way of helping most professionals do their job better and more efficiently. This is no different for dentists and orthodontists who utilize OrthoPhoto App as part of their day-to-day operations. In this article, we’ll discuss 3 ways OrthoPhoto is changing the way dentists and orthodontists operate and how this tool helps them practice better dentistry.

OrthoPhoto App Helps Dentists And Orthodontists Save Time

Prior to the release of OrthoPhoto, busy orthodontists, as well as dentists who offer dental braces or Invisalign had to take the time after-hours to upload all of the photos they’ve taken of their patients’ dental braces progress. Once uploaded, they would crop individual photos, place them in the correct format, and send them via email so they could later be stored in the right patient files. On average, a single patient would take 15 minutes, and although this may not seem like much on the surface, 15 minutes per patient quickly adds up when sifting through countless photos. Rather than taking the time to rest and recharge, dentists were stuck at the office until late.

OrthoPhoto App enables dentists and orthodontists to streamline this process right on their smartphones. If you subscribe to OrthoPhoto, next time you take a patient’s braces progress photos, you simply need to select their folder and take the dental braces progress photos right on your phone. The application automatically takes care of the rest and puts your photos into an easily exportable format. Searching for specific photos is also far easier now with the in-app search function.

OrthoPhoto App Encourages A Better Patient Experience

As passionate as dentists and orthodontists are about their jobs, the fact remains that many patients dread their dental appointments, even more so if they are dental braces patients. Most of the time, patients are eager to get in and get out so they can go back to school or work. By letting dentists and orthodontists work more quickly and efficiently, patients also reap the benefits. 

OrthoPhoto App Makes Dental Recordkeeping A Faster, Seamless Process

Our application has various plans that allow for different amounts of patient files. Once dentists and orthodontists pick the plan that works best for them, all of the photos they have taken of their patients’ dental braces progress will remain safely stored and easily found on our HIPAA-compliant app. With its fast loading times, dentists and orthodontists can pull complete dental records in the palms of their hands and in a matter of seconds. 

OrthoPhoto Has Changed How Over 1,000 Dentists And Orthodontists Run Their Practices

With over 1,000 subscribers (and counting) and different plans to meet different needs, we are so excited to see how OrthoPhoto is revolutionizing dental braces care. If you’re ready to elevate your practice with OrthoPhoto, download it here for iOS and here for Android

photo of dental office with purple chairs

Expand Your Orthodontic Practice With Dental Marketing

Since 2020, many businesses have seen their revenue plunge, and dentists and orthodontists–though absolutely essential–are not entirely immune to the effects of the COVID-19 pandemic. That said, although most dental offices are opening back up and eager to receive new patients, dental marketing may help you get closer to your business goals. In this article, we will discuss how you can market your dental/orthodontic practice to give it a boost as it gets back to normal operations. 

Think About What Sets Your Dental Practice Apart From Others

The best way to kick off your dental marketing strategy is to ask yourself what makes you different from everyone you compete against. In dentistry, competition is tight, but every business owner has their own value they bring to the table.

Start With Asking Yourself Why

Why do you do what you do? Stating your unique values is a great way to make an emotional connection with your intended audience, aiding in generating more leads. This will be a critical component of your branding and marketing strategies, which go hand-in-hand.

Next, determine why your orthodontic practice is a valuable asset to our community. Perhaps you have unique experience abroad, speak multiple languages, have an incredible ability to work with anxious children and quickly earn their trust, etc. When you determine what makes you unique, the hardest part is over! 

Differences Between Your Dental Practice And Others Can Be Found In Technology

Keep in mind that implementing cutting-edge and state-of-the-art technology such as OrthoPhoto App is also a trait worth mentioning. If you don’t already use OrthoPhoto App, it’s time to reconsider!

OrthoPhoto App is our smartphone application that transforms how you track your patients’ progress throughout their dental braces treatments. Rather than using bulkier, complex, or poor-quality photo cameras, OrthoPhoto converts your smartphone camera into a tool for dental photography. Upon taking photos of your patients’ teeth as they progress through their dental braces treatment, the app automatically crops and sorts the orthodontic photographs into a template. Not only does this speed up the process for your patient who is already pressed for time, but this also means you don’t need to spend much time after-hours sorting through your images. Practice better dentistry with OrthoPhoto App for iOS here, or for Android here.

Update Your Dental Web Design

In the marketing world, visuals and smooth experiences go a long way. If your website is outdated, lacks mobile compatibility, and struggles to rank on search engines, then your custom marketing strategy and branding message won’t get far. Our affiliate marketing agency, INFINI Marketing, offers a custom dental web design package for $249/month and will take the time to create a stunning website that ranks on search engines and is also conversion-optimized so that you can quickly generate more leads and treat new patients. 

Invest In Long-Term Dental Marketing

With INFINI Marketing, you have the opportunity to take your orthodontic practice to heights you may not have imagined before. With their impressive roster of dental clients, Google Ads and Facebook Ads expertise, proven local SEO strategies, and more, you will stand out against other dental practices and build customer loyalty. Contact INFINI Marketing today for a free dental marketing consultation if you're ready to expand your dental practice!

Dentist working with dental patient to review dental health

If You Notice These Issues, Your Dental Practice Could Use Some Changes

Dental practices and orthodontic practices must be efficient, but if your practice isn’t as efficient as your competitor’s, the good news is that efficiency can always be improved upon. When you make it a goal to reassess your practice’s efficiency, you will see vast improvements in your team as well as in your patient experience. In this article, we will discuss some warning signs that indicate your practice could use some improvement in its day-to-day efficiency.

Scrambling Between Appointments

One of the most obvious (and detrimental) signs that suggest your practice is lacking efficiency is if your team is scrambling between appointments due to a lack of organization. How your team executes its different tasks directly affects their individual efficiency and productivity, as well as everyone else’s. 

To remedy this, we recommend combining treatments when possible. For example, you could combine crown prep with another treatment. If you have to do fillings and a crown, starting with the fillings will allow you to complete the crown prep in a more timely manner. If there is any downtime during another treatment, use that downtime to work on something else.

Excessive Front Office Paper Clutter

Clutter is one of the best ways to impede efficiency. If the staff at your dental or orthodontic practice spends more time sifting through papers than working with patients or attending to other tasks, going completely paperless may be the best solution. Though it takes time, making a little progress every day makes a big difference until, eventually, your office is completely paperless and spends only seconds pulling up important documents. 

Using Mobile Technology, Like OrthoPhoto, Can Help Make Your Dental Practice More Efficient

There is always new tech made available, including mobile apps for orthodontists such as OrthoPhoto App, which boasts over 1,000 subscribers! 

OrthoPhoto App is our HIPAA compliant orthodontic mobile application which serves as a braces camera that dentists and orthodontists utilize in order to take clinical images of their patients’ dental braces progress. Using your smartphone, take pictures of your patients’ teeth throughout their dental braces progress. The smartphone application automatically places the images into a predetermined template and you can assign each exportable document to individual patient folders with ease.

Dentists and orthodontists no longer need to dedicate extra hours after the office is closed to handle a mountain of clinical images that document different phases in braces treatment. Download OrthoPhoto App today on the App Store and on Google Play so you can practice better dentistry!

Young girl feeling anxious about her dental check-up

Helping Anxious Orthodontic Patients Feel More Comfortable

Dental anxiety is not unheard of. While very common, the best dentists and orthodontists have the right tools, training, and compassion to help ease their patients' nerves, especially now when there is additional anxiety for many due to the pandemic we are still getting through. In this article, we will offer some tips to consider when caring for anxious orthodontic patients. 

Easing COVID-19 Anxiety In Dental Patients

For patients who regularly deal with anxiety of any sort, COVID-19 anxiety on top of dental anxiety are a lot to bear. The best course of action in this case is to simply educate your patients on why it’s perfectly safe to visit their dentist. When patients are booking their appointment either on the phone or on your dental website, you can provide a message that breaks down the different procedures your dental/orthodontic practice is following. 

Exercise Compassion And Attempt To Understand Your Patients’ Perspectives

Many dentists are kind and compassionate, but they worry about asking too much when it comes to their patients’ comfort. It’s perfectly okay–and even encouraged–to ask your patients about their past dental experiences and understand certain triggers. Actively listening to your patients and taking notes of their concerns works wonders for easing them. Sometimes, anxious patients just want to feel heard because they weren’t at their previous dentist or orthodontist. 

Ensure Your Orthodontic Practice Is A Well-Oiled Machine

A smooth-running office is a great way to reassure your anxious patients that they are in a good place that cares about them, their health, and their time.

In addition to hiring only the most compassionate people to join your team, there are other tools you can implement that will help your anxious patients feel more comfortable and less stressed going to your office, including:

Installing OrthoPhoto To Save Your Patients’ Time And Help You Practice Better Dentistry

OrthoPhoto App, which is available on the App Store and on Google Play, automates the hours-long process of taking dental braces photos of your braces patients’ teeth throughout the course of their treatment and sorting them. Rather than relying on another dental braces camera, you can open the app, take the clinical images, and your device will automatically place each photo in the right patient file. Bonus tip: you can boost your dental marketing strategy by talking about how OrthoPhoto App separates you from other orthodontists, building the confidence your patients have in you. Further, because of OrthoPhoto’s ease of use and automatic saving, you won’t run the risk of losing your anxious patients’ files, and they won’t have to go back to retake their dental braces photos.