Dentists and orthodontists often focus more on their work than on marketing their practice–and for good reason! Doing both by yourself is time-consuming and everyone wants to put most of their energy into what they’re best at. In this article, we will offer advice on how to easily blog like a pro as part of your dental practice marketing strategy.
First Things First: Is Your Website Set Up For SEO Success?
The purpose of blogging and generating fresh content for your business’s online presence is to improve your ranking on search engines so that you can be on the first page of search engines like Google. However, in order to achieve this, your website needs to be up to par. Our affiliate marketing agency, INFINI Marketing, offers a professional dental website for $249 per month complete with custom-written webpages for all of your services, perfect function and visibility on all devices, and optional upgrades to make your marketing strategy all the more effective. If you need a brand new website for your dental or orthodontic practice, then please contact INFINI Marketing to inquire about their Dental Website Package.
Incorporating OrthoPhoto In Your Dental Blog
Once your dental website is up and running, upload your orthodontic photography and turn to blogging so you can reach a wider audience and strengthen your credibility as a dental healthcare professional. Blogs only have to be about 350 words long and can be about anything relating to your available treatments and what makes you different from other dentists as a way to encourage new patients to visit you instead of your competitors.
For example, if you offer metal braces, Invisalign, or ceramic braces and use our mobile application, OrthoPhoto App, then you should regularly write blogs about braces and how OrthoPhoto helps you and your patients throughout the entire duration of their dental braces treatment. By constantly stating that this revolutionary mobile application shortens your patients' appointment duration and streamlines tracking dental braces progress, taking clinical images, and dental record-keeping, you will encourage more website visitors to convert into your newest patients thanks to the fact that you are a well-equipped dentist/orthodontist who values their time.
Market Your Dental Practice To Regularly Welcome New Patients
If you have yet to download OrthoPhoto in order to improve the quality of your dental braces treatments, then please download it here for iOS and here for Android. Blogging about what you know is a great way to strengthen your brand, grow your practice, and boost your dental marketing strategy, affordably!