Many orthodontists utilize photography as a way to manage their patients’ dental records and their progress through their dental braces treatment. However, orthodontic photography can be used for more than just record-keeping. In this blog post, we will discuss how orthodontists and dentists who offer dental braces can benefit from orthodontic photography and the best cameras to do so.
Dental Marketing With Orthodontic Photography
One reason why photography is valuable for orthodontists is that taking photos during the course of your patients’ braces treatments is a great addition to your overall dental marketing strategy. Real patient photos showcase the before/after of different dental braces treatments, so potential patients can see the value of your work.
Cameras For Orthodontists
Now that you know the value of dental photography, here are some cameras that orthodontists and general dentists who offer braces should consider.
DSLR Camera For Dental Braces
DSLR’s, such as those digital cameras by Canon or Nikon, take beautiful pictures and high-quality video. Newer digital cameras even shoot video in 4K, which is a great way to film patient testimonials that can later be uploaded to your dental practice’s website or social media. DSLRs also offer close-up (macro) lenses. However, all of these features make DSLR’s a bit of an investment and may do more than what you need.
Point-And-Shoot Cameras For Dentists To Take Braces Progress Images
Point-and-shoot cameras offer just enough for dentists to get the most use out of them, and they are far simpler to use than a DSLR because, as their name states, all they require from you is to point it and shoot the picture. Unfortunately, these photos lack the quality and clarity that DSLR’s offer. In order to really boost your dental marketing strategy with images, they need to be high-quality.
OrthoPhoto App’s Camera For Streamlined Dental Recordkeeping
OrthoPhoto App, which is now available for iOS and Android has successfully (and affordably) automated the time-consuming process of capturing and sorting treatment progress images for patients wearing dental braces. With a typical camera, dentists have to take the photos, upload them, manually crop and organize them into a file, and then place them into a patient’s file. OrthoPhoto App automatically places the braces progress photos into a template with the correct crop, size, and order and then places them in a specific patient file that is also easily exportable. You can learn more about why OrthoPhoto app is a must-have smartphone application for dentists and orthodontists here.