Dentistry is still a growing field, especially as more dentists and orthodontists attempt to join a well-established practice or open their own practice upon graduation. With a consistent surge in competition, setting your practice apart from others is getting increasingly difficult. In this article, we will offer some advice on what you can do to set your dental practice apart from the competition.
Begin By Thinking About The Best That Your Practice Offers
Standing out starts with you as the practice owner determining why you are a valuable asset to your community. Perhaps you have unique experience abroad, speak multiple languages, have an incredible ability to work with anxious children and quickly earn their trust, etc. When you determine what makes you unique, the hardest part is over!
Modernize Your Dental Practice With Easy-To-Use Technology, Like OrthoPhoto App
There are multiple ways to modernize your dental or orthodontic practice. Today, modern simplicity is winning everyone over. In addition to modernizing your practice’s interior, you could also turn to mobile technology that aids in dental record-keeping, such as OrthoPhoto App. OrthoPhoto App is our smartphone application that transforms how you track your patients’ dental braces progress.
Rather than using bulkier, more complex, or poor-quality photo cameras, OrthoPhoto converts your smartphone camera into a tool for dental photography. Upon taking photos of your patients’ teeth as they progress through their dental braces treatment, the app automatically crops and sorts the dental photographs into a template. Not only does this speed up the process for your patient who is already pressed for time, but this also means you don’t need to spend much time after-hours sorting through your images.
Market Your Dental Practice
For any business, marketing is the best way to generate more revenue. Keep new patients coming with an effective dental marketing strategy, complete with a brand new dental website, digital advertising, localized SEO, and even social media. Our affiliate marketing agency, INFINI Marketing, has a roster of dental practices they have successfully grown by designing and implementing custom marketing strategies.
It’s Possible To Make Your Dental Practice Stand Out Against Others
Whether you’re an orthodontist or a general/cosmetic dentist that offers dental braces treatment, it is completely possible to set your practice apart from others with the right tools and some creative thinking.