orthodontist conducting an exam on a new patient

New Year, New Goals For Your Dental Practice!

With 2021 winding down, you may be thinking about new goals for your dental/orthodontic practice–one of them being growth! As we get ready to ring in the new year, now is the perfect time to think about what you can do to generate more patients. In this article, we’ll offer our best tips for scaling your dental practice in the new year.

Invest in Dental Marketing 

Every business can benefit from marketing. After all, a customized marketing strategy will help generate new leads (patients) and help you achieve your growth goals. INFINI Marketing, our partner marketing agency based in Houston, has helped numerous dental and orthodontic offices expand, even resulting in multiple office locations. A digital marketing strategy designed and executed by INFINI may consist of:

  • Dental website design
  • Google Ads campaign for your dental office that fits your budget
  • An SEO strategy that helps your practice get to page 1 on search engines like Google

Update Your Dental Photography With OrthoPhoto App 

Traditionally, dentists and orthodontists use a digital camera to capture their patients’ braces progress. After they get the pictures, they have to spend hours after their last patient leaves for the day in order to upload the images, crop them, place them in a slideshow template, and sort them into specific albums followed by sorting them into patient files. Rather than staying after-hours to handle this task, OrthoPhoto automates this process so dentists can handle their clinical images in a fraction of the time. Using your smartphone, you can take your patients’ braces images right on the application. It automatically places the images into a template that formats them correctly into their respective patient albums. OrthoPhoto App for orthodontists and dentists is compatible with iOS and Android.

Invest in Dental Office Management Software

Going paperless is a great way to modernize your dental practice and operate in a way that keeps patients coming back while also minimizing extra work. This also makes your dental office much more efficient. Going paperless can take a while, but investing in and learning how to utilize a user-friendly software saves time and keeps your team organized when it comes to storing and locating patient records, billing, and booking appointments. 

Encourage and Listen to Patient Feedback 

If you’re planning to grow your dental practice in 2022, one of the best things you can do is ask your current patients what they would like to see and experience in your office! Once you have their feedback, consider it and make a plan. 


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